Competition to Design our Limited Edition T-Shirt has launched!

Jeans for Genes is once again partnering with the Illustration Department of the Edinburgh College of Art to design our 2015 Limited Edition T-Shirt. The students have been tasked with designing a fashion illustration which clearly represents Jeans for Genes, whilst having mass appeal to our fashionable supporters. The winning t-shirt will be launched on our webshop in June, with adverts appearing in the national press and fashion magazines, and will be modelled by a host of our celebrity supporters.

Yesterday, Laura Pattison, Director of Marketing at Jeans for Genes, accompanied Dr Tessa Hartmann, founder of The Scottish Fashion Awards, on a visit to the Edinburgh College of Art to critique some of the entries. Here is an exclusive peak of some of the designs so far!

P1030455 P1030469 P1030472 P1030474 P1030475

The students now have a few weeks to complete and submit their designs, before a winner is picked by our panel of fashion experts, including Coleen Rooney (Style Editor at Littlewoods), Alexandra Fullerton (Fashion Director at Stylist), Louise Thompson (Founder of Pocket Jeans), Jaime Winstone (Actress and Style Icon), Ella Gregory (Journalist and Fashion Blogger), Shelly Vella (Fashion Director at Cosmopolitan), Lucy Ewing (Fashion Director at Sunday Times Style), Gemma Sheppard (leading stylist to the stars), Poppy Dinsey (Fashion Blogger), Lauren Milligan (Vogue News Editor), Holly Fulton (London Fashion Week Designer) and Dr Tessa Hartmann.

Check out all the details on past winners here:

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