Jeans for Genes Day is celebrating our 20th year of fundraising for children with genetic disorders this year, and to kick off our campaign we held a launch party at iconic Edinburgh store, Jenners, on Princes Street.
Working in partnership with Jenners, a House of Fraser store, we planned and prepped the party to a tee to launch our new limited edition fashion t-shirt exclusively in-store on 9th July. #JennersforGenes
To help turn the event in to a real party special guests X-Factor’s Nicholas McDonald and Scottish singing sensation Tallia Storm were in attendance, giving speeches, live performances and taking photos with guests. The pair even posed in the Jenners shop window to the delight of their fans.
Also at the event were Scottish fashion bloggers Betty and Bee, amongst others, who had a brilliant time posing on the catwalk and in the photobooth. Plus, the tasty gin cocktails provided by Caorunn Gin went down a storm!
The night was a huge success raising the profile of Jeans for Genes Day, promoting our limited edition fashion t-shirt and launching our partnership with Jenners.
Jenners will be supporting Jeans for Genes Day 2015 through sales promotions and selling our exclusive merchandise to raise vital funds for children with genetic disorders in the UK.
To see all the photos from the night check out our Facebook Page.
You can get your own Jeans for Genes Day t-shirt, as modelled by Tallia Storm and Kate Moss, from jeansforgenesday.org/shop for just £20 with all proceeds coming directly to Jeans for Genes.