The Donna Ida Denim Drive!

Denim Queen and Jeans for Genes Ambassador Donna Ida Thornton is launching The Donna Ida Denim Drive this month in support of Jeans for Genes Day!

Donna Ida aka Denim Queen! 

Need a new pair of jeans for Jeans for Genes Day? Donna Ida’s got it covered! This is your official invitation to take your unwanted jeans into one of the Donna Ida boutiques. In return for your donation, you will receive a £20 voucher to spend on the purchase of a brand new pair of Donna Ida jeans! The donated jeans will be recycled to raise vital funds for Jeans for Genes.

Ten of the best donated jeans will be given to fashion design students who will take on the challenge of ‘up-cycling’ them to create beautiful limited edition designs. These jeans will then be auctioned on Jeans for Genes Day on Friday 23rd September.

Donna Ida Thornton, Ambassador for Jeans for Genes said Spring is the perfect time to have a clear out, and Jeans for Genes is such a good cause. We’re inviting women to bring in old, worn-out or badly fitting jeans from any retailer and we’ll exchange them for a voucher towards a fresh new pair. We’re donating all your old jeans from the Donna Ida Denim Drive to Jeans for Genes and Newlife so they will be recycled to fund equipment for disabled children.’

Donna Ida opened her first boutique in 2006 and has built an incredible base of loyal fans and followers of her denim designs. Donna Ida is a Jeans for Genes Ambassador and has raised over £70,000 to help us transform the lives of children living with a genetic disorder in the UK.

You can take your jeans from today until the 31st May to one of the Donna Ida boutiques in Chelsea or Belgravia.

Don’t miss out on this amazing opportunity to treat yourself to a beautiful pair of Donna Ida jeans whilst supporting two incredible causes!

For more information, please visit:

Give a girl the right pair of jeans and she can conquer the world!



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