The Ultimate Guide to Overdoing it in Denim on Friday 23rd September!

There isn’t long now until this year’s Jeans for Genes Day and with your help we can make this year bigger and better than ever before! As well as wearing your jeans and donating your cash, why not raise even more by really overdoing it in denim this Jeans for Genes Day!


The cash you raise on Jeans for Genes Day really does change lives for children living with genetic disorders across the UK. Charlie, 5 is a loving, smiley, happy boy who loves football, cars and trains. Charlie has Rubinstein Taybi Syndrome (RTS). RTS affects just 1 in 100,000-125,000 and is characterised by short stature, moderate to severe learning disability and other features including heart and kidney defects, obesity and eye abnormalities.

This year, Jeans for Genes are delighted to be providing a grant to Rubinstein-Taybi Syndrome Support Group UK to help fund a crèche and activities for affected children during their annual family conference giving parents time to focus on talks.


The more you do, the more we can do to help children like Charlie so why not go the extra mile and check out our fundraising ideas and overdo it in denim this Jeans for Genes Day!

Denim bakes – bake up a batch of blue cupcakes or biscuits, stir up some blue lemonade and sell your blue treats

Double, triple, quadruple denim – add a denim shirt, jacket, tie, hat, bag, hairband and shoes. The more denim the better!

Gene and Tonic drinks trolley – when the clock hits 5pm celebrate Jeans for Genes Day by selling Gene and Tonics and blue cocktails!



Hold a denim fashion show – encourage everyone to jazz up their jeans and strut their denim stuff, with prizes for the best effort

Denim manicures – set up a nail bar and your desk and charge a fee for painting your colleagues nails and toes denim blue


Denim swap shop – to satisfy the fashionistas and savvy shoppers, hold a jean swap shop charging a small fee to take party – you could come away with some free fashionable finds!


Three legged denim race – pairs of participants wear one pair of jeans between them. One gets the left leg, one get the right. The first couple off the finishing line wins!


Can’t wear jeans? Or wear jeans all the time? – You can still get involved! Find out how

For more denim-tastic ideas, please visit our website and remember it’s not too late to sign-up for your free fundraising kit, with loads more fabulous fundraising ideas inside. Sign up now at



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