Beautified for Jeans for Genes Day

launching the Jeans for Genes limited edition fashion t-shirt – Harvey Nichols, Edinburgh has the beauty Gene!


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Shoppers beautified in preparation for Jeans for Genes Day with the Harvey Nichols team providing top beauty tips, hairstyle master classes and denim diagnosis from their denim doctors.


Louise Wedderburn and Rachel Hill 07Taken by: Colin Hattersley and the Edinburgh Evening News

Edinburgh College of Arts student and fashion t-shirt designer, Rachel Hill was on hand to tell shoppers all about her design and our wonderful Gene Patron Louise Wedderburn modelled the winning design!


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Shoppers were pampered with free manicures, massages & hair styling.

We had some fabulous raffle prizes donated to us by Diesel, Paula Ka, Monkee Jeans, Karon Mabon, Queene & Belle, ISWAI and Pocket Jeans, all of which were up for grabs in the glamorous Tombola.


Thank you to Harvey Nichols for wonderful evening of pampering! To view more pictures of the event visit Jeans for Genes on Instagram.


You can buy your own double helix inspired t-shirt for just £20, available in sizes 6-22.

If you missed this event but you would like to get involved, sign up for Jeans for Genes Day today!

NAIL IT IN DENIM this Jeans for Genes Day

Nail art is still a hot to trot trend gracing every fashionista’s hands for another season!

For Jeans for Genes Day we dare you to go all out and create some fantastic talons to go with your jeans!

NailsSome fabulous blue and denim nail designs

Why not open an office nail bar on Jeans for Genes Day for you and your colleagues? Collect different shades of blue nail varnish and charge a small fee for a paint and file!


At our recent T-shirt launch party we had the talented Tammy from DIY nails giving our lucky guests some superb blue themed nails.nails2

louise nailsHere our lovely ambassador Louise Wedderburn getting her nails decorated by Tammy

For more inspiration pop over to our Pinterest page!

Denim & Blue Nail Art

For more fundraising ideas for your Jeans for Genes Day please click here.

Don’t miss out sign-up for Jeans for Genes Day 2013, Friday 20th September

Shop till you drop!

Love shopping but hate the guilt of spending £££?! Well the lovely people at Give As You Live have made a guilt free way of spending your cash by giving to Jeans for Genes Day as you shop!

Shop online with thousands of stores and raise money for Jeans for Genes Day with every purchase – at no cost to you, yep that’s right no extra cost to you!

Just a few of the shops involved!

Can’t quite believe it?! Watch this video for more information!

As that wonderful clip explained all you need to do is download the Give As You Live plugin on your phone or computer and shop like there is no tomorrow!  It really is that quick and easy.

It’s not just Christmas shopping that you can easily use this tool with, lots of supermarket and utility companies that you use everyday are also involved too!

So come on people do your bit for a great cause, get great buys with great karma!

Next week- Our Jeans for Genes Day Office Coordinator Sarah shows you how she got on with Give As You Live!

InspiratioNAIL- Mavala’s denim blue nail kit!

Stand out from the crowd on Jeans for Genes Day with a distinctive denim blue nail polish from Mavala.

A bright, shimmering indigo blue, this cool colour comes with super base and quick finish polish, guaranteed to add a flawless flourish to every Jeans for Genes Day outfit.  Packs cost £10 and £1 from each sale comes straight to our charity so it’s the perfect way to show your support – from tip to toe!

Get creative and experiment with some nail art to highlight that denim colour even more!

What’s more, when you buy a Mavala Denim Blue nail polish pack you’ll be automatically entered into a prize draw to win an office manicure day. The lucky winner will be chosen at random on Friday 28th September and will receive manicures for their entire office on Jeans for Genes Day with Mavala Nail Ambassador and Celebrity Manicurist Jenni Draper. So you can look and feel fabulous on Friday 5th October!

Why not raise even more money on Jeans for Genes Day by buying a kit and offering manicures to your colleagues for a fee? Don’t forget to post photos of your wonderful work to our Facebook page

Mavala denim blue nail kits can be bought from our webshop or from

Rock your Nails for Jeans for Genes

We’re very excited to have teamed up with Nail Rock who have created 3 denim inspired, nail wrap designs to help you rock your nails for Jeans for Genes!

Forget nail polish, the best way to decorate your digits is by rocking some designer nail art!. You can embellish your nails with a choice of 3 limited edition styles which can’t be achieved with regular polish. Designs including denim cheetahdenim stitch and denim zip.

These gorgeous wraps last up to 7 days on nails and 8 weeks on toes, and take just 15 minutes to apply. Packs cost just £6.65, with £1 coming direct to Jeans for Genes. A very stylish way to show your support!