Win celebrity jeans with The Sun!

To celebrate Jeans for Genes Day this year The Sun is giving you the chance to win a pair of your favourite celebrity’s jeans! From David Gandy, to Pixie Lott, you could soon be the proud owner of some very famous denim! To enter simply text the code for the celebrity’s jeans you’d like to win to 70099. Texts cost £1 plus standard network charges and all proceeds go to Genetic Disorders UK.

David-Gandy-Bond-Cover-Shoot-2015-003-800x1015David Gandy – J4G1

nick grimshawNick Grimshaw – J4G2

Olly Murs in Jeans for Genes white campaign t-shirtOlly Murs – J4G3

Fearne Cotton 2011Fearne Cotton – J4G4

pixie lottPixie Lott – J4G5

Oliver-Cheshire-TGJ.01Oliver Cheshire – J4G6

gok wanGok Wan – J4G7

danny-ciprianiDanny Cipriani – J4G8

tinie tempahTinie Tempah – J4G9

Sam Faiers in Jeans for Genes white campaign t-shirtSam Faiers – J4G10

kirsty-gallacher-1Kirsty Gallacher – J4G11

Russell Howard in Jeans for Genes white campaign t-shirtRussell Howard – J4G12

Kimberley Garner in Jeans for Genes white campaign t-shirtKimberley Garner – J4G13

Ricky Martin in double denim for Jeans for GenesRicky Martin – J4G14

Terms and conditions: Competition closes at midnight on Friday 25th September 2015. Over-18 residents of the UK only. One entry per person, per prize draw, for each pair of jeans. Not open to employees of News UK or their families. The winner of each pair of jeans will be selected at random within 14 days of the closing date from all entries received for that pair. Texts sent after the closing date will not be entered but you may still be charged. No cash alternative and the prize is non-transferable. Your information will only be used for the purposes of this competition. Text line is run by GFM Holdings Ltd for Genetic Disorders UK. Text entry helpline 0844 543 9713.

SpongeBob SquarePants dons his denim!

For the second year running world-famous SpongeBob SquarePants is the official character ambassador for Jeans for Genes Day! SpongeBob, along with Patrick Star, Sandy Cheeks, Mr Krabs, Gary the Snail and Plankton are all donning their denims in aid of Jeans for Genes Day.


To celebrate our partnership, we’ve created character key rings featuring SpongeBob, Patrick, Gary and Sandy in their jeans. These are available from our website on a sale-or-return basis to sell at your school or workplace.

spong bob_CDU visualsbacking card

Plus your school could be in with a chance of winning tonnes of amazing prizes just by telling us your best SpongeBob joke! To enter simply email your joke to by 16th October 2015.

Prizes include:

  • SpongeBob SquarePants 3-piece drum kit
  • SpongeBob SquarePants Ukulele x3
  • SpongeBob SquarePants 2-wheel scooter x2

Spongebob flyer side 1 SpongeBob flyer side 2

Read about our partnership with SpongeBob SquarePants here.

Sign up for Jeans for Genes Day on Friday 18th September and help us to transform the lives of children with genetic disorders in the UK.

Jenners for Genes!

Jeans for Genes Day is celebrating our 20th year of fundraising for children with genetic disorders this year, and to kick off our campaign we held a launch party at iconic Edinburgh store, Jenners, on Princes Street.

JennersforGenes 3 (3)Denim hof

Working in partnership with Jenners, a House of Fraser store, we planned and prepped the party to a tee to launch our new limited edition fashion t-shirt exclusively in-store on 9th July. #JennersforGenes


To help turn the event in to a real party special guests X-Factor’s Nicholas McDonald and Scottish singing sensation Tallia Storm were in attendance, giving speeches, live performances and taking photos with guests. The pair even posed in the Jenners shop window to the delight of their fans.






Also at the event were Scottish fashion bloggers Betty and Bee, amongst others, who had a brilliant time posing on the catwalk and in the photobooth. Plus, the tasty gin cocktails provided by Caorunn Gin went down a storm!




The night was a huge success raising the profile of Jeans for Genes Day, promoting our limited edition fashion t-shirt and launching our partnership with Jenners.


Jenners will be supporting Jeans for Genes Day 2015 through sales promotions and selling our exclusive merchandise to raise vital funds for children with genetic disorders in the UK.

To see all the photos from the night check out our Facebook Page.

You can get your own Jeans for Genes Day t-shirt, as modelled by Tallia Storm and Kate Moss, from for just £20 with all proceeds coming directly to Jeans for Genes.

Competition to Design our Limited Edition T-Shirt has launched!

Jeans for Genes is once again partnering with the Illustration Department of the Edinburgh College of Art to design our 2015 Limited Edition T-Shirt. The students have been tasked with designing a fashion illustration which clearly represents Jeans for Genes, whilst having mass appeal to our fashionable supporters. The winning t-shirt will be launched on our webshop in June, with adverts appearing in the national press and fashion magazines, and will be modelled by a host of our celebrity supporters.

Yesterday, Laura Pattison, Director of Marketing at Jeans for Genes, accompanied Dr Tessa Hartmann, founder of The Scottish Fashion Awards, on a visit to the Edinburgh College of Art to critique some of the entries. Here is an exclusive peak of some of the designs so far!

P1030455 P1030469 P1030472 P1030474 P1030475

The students now have a few weeks to complete and submit their designs, before a winner is picked by our panel of fashion experts, including Coleen Rooney (Style Editor at Littlewoods), Alexandra Fullerton (Fashion Director at Stylist), Louise Thompson (Founder of Pocket Jeans), Jaime Winstone (Actress and Style Icon), Ella Gregory (Journalist and Fashion Blogger), Shelly Vella (Fashion Director at Cosmopolitan), Lucy Ewing (Fashion Director at Sunday Times Style), Gemma Sheppard (leading stylist to the stars), Poppy Dinsey (Fashion Blogger), Lauren Milligan (Vogue News Editor), Holly Fulton (London Fashion Week Designer) and Dr Tessa Hartmann.

Check out all the details on past winners here:

Calling all Londoners! Do you have what it takes to be crowned City Jeanius 2015?

We’ve teamed up with the Drake and Morgan bar group to run the ultimate quiz night in a bid to find the cleverest company in London!

Quiz Team

Our fabulous City Jean-ius quiz will be taking place on Monday 16th February across the city in two of Drake and Morgan’s beautiful bars. You can choose from The Anthologist near Bank or The Fable in the Farringdon/Chancery Lane area.

With questions on everything from music to geography, from jeans to genes, you’re guaranteed to have a laugh whilst raising money for children with genetic disorders.

Jean Genie Cocktails

Tickets are just £20 each, or £100 for a team of 5, and include one complimentary drink and a plate of nibbles for your team. Drake and Morgan will be selling an outstanding Jean Genie cocktail, with £1 from each sold being donated to Jeans for Genes.

Each bar will also feature a glamorous raffle with some fabulous prizes up to the value of £500. Prizes include a Queene and Belle cashmere jumper, an Elemis gift set, bottles of Lancôme Advanced Génefique, John Smedley Scarves, a Rotary watch, ISWAI London clothes, vouchers for Pocket London jeans, a Zatchels handbag, Finlay and Co sunglasses, a Karen Mabon Scarf, a Rose Candle by Candle de Fleur, Paintball tickets for 10, bottle of Glenmorangie Original Whiskey, bottles of Grey Goose Vodka and Bombay Sapphire Gin, a pen set and small Filofax from The Pen Shop, Ted Baker Bags, a voucher for Feather and Bone, a £50 Austin Reed voucher, a £100 voucher for the West Berkshire Brewery, 2 tickets for a wine tasting experience with Vinopolis, a £100 voucher for dinner at The Phene in Chelsea courtesy of the City Pub Company East and a £100 voucher for dinner at the Temple Brew House courtesy of the City Pub Company West.

Candle de FleurElemis Gift Set Lancome Advanced Genifique -John Smedley Green ScarfZatchels Denim BagFinlay & Co sunglasses   ISWAI New York TshirtISWAI Religion TshirtISWAI Denim Jacket Queen and Belle JumperPocket Jeans VoucherPocket Jeans Voucher 2
Rotary WatchKaren Mabon Scarf   Bombay (3) Grey Goose (3)Glenmorangie OriginalNicolas Feuillatte MagnumTemple Brew House The PheneWine Tasting (2)Feather and Bone

We also have two wonderful comedian quiz masters, the brilliant Sarah Mills, and the lovely Verity Lewis will be tickling your sides all night!

Sarah Mills Verity Lewis

If you think you’ve got what it takes, grab your tickets now from – we’ll see you there!

Beautified for Jeans for Genes Day

launching the Jeans for Genes limited edition fashion t-shirt – Harvey Nichols, Edinburgh has the beauty Gene!


@P1020428 2

Shoppers beautified in preparation for Jeans for Genes Day with the Harvey Nichols team providing top beauty tips, hairstyle master classes and denim diagnosis from their denim doctors.


Louise Wedderburn and Rachel Hill 07Taken by: Colin Hattersley and the Edinburgh Evening News

Edinburgh College of Arts student and fashion t-shirt designer, Rachel Hill was on hand to tell shoppers all about her design and our wonderful Gene Patron Louise Wedderburn modelled the winning design!


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Shoppers were pampered with free manicures, massages & hair styling.

We had some fabulous raffle prizes donated to us by Diesel, Paula Ka, Monkee Jeans, Karon Mabon, Queene & Belle, ISWAI and Pocket Jeans, all of which were up for grabs in the glamorous Tombola.


Thank you to Harvey Nichols for wonderful evening of pampering! To view more pictures of the event visit Jeans for Genes on Instagram.


You can buy your own double helix inspired t-shirt for just £20, available in sizes 6-22.

If you missed this event but you would like to get involved, sign up for Jeans for Genes Day today!