Jeans for Genes Day 2016

This year we celebrated twenty one years of Jeans for Genes Day on Friday 23rd September! Thousands of our incredible supporters donned their denim and supported children who are living with a genetic disorder across the UK.

The theme for this year’s Jeans for Genes Day was Overdo it in Denim, double, triple, quadruple – we wanted to see the nation don their denim from head to toe! The nation truly overdid it in denim and helped to raise funds to provide the vital care and support services that children affected by genetic disorders and their families so urgently need.

We have been overwhelmed by the incredible photos posted online of you overdoing it in denim and to celebrate, here are just a few of you donning your denim on Jeans for Genes Day.


Staff at Gap on Bond Street, London overdoing it in denim!


Staff from Deep South Media, Bournemouth put their best feet forward!


Design agency OPX, London and spaniel Lola overdo it in denim for Jeans for Genes Day!


A sea of denim at the Hyper Recruitment Solutions Ltd offices in Essex


Strong selfie from the team at Humphries Kirk in Poole


Pupils from Yarrells School, Dorset


Pupils from The Oaks Primary School in Bolton proudly wearing their jeans!


Sixth form students at Huish Episcopi Academy, Langport


Media make-up students from Bath College!

This year some of the money raised on Jeans for Genes Day will be going to Cure & Action for Tay-Sachs Foundation. Tay-Sachs is a genetic condition which causes irreparable damage to a child’s nervous system. Sadly, children with Tay-Sachs will have progressive deterioration of their mental and physical ability and will require 24 hour care.

A Jeans for Genes Day grant will fund the creation of an illustrated children’s book for the siblings of affected children to explain their brother or sister’s condition and why they will live much shorter life.


Stanley Murphy who has Tay-Sachs

On behalf of all of the children and their families that we are able to support thanks to your kind generosity, we would like to say the biggest thank you to everyone who took part in Jeans for Genes Day 2016!

If you haven’t already paid your donation in, please visit our website to find out all of the ways you can donate!

P.S. If you haven’t had a chance to hold a Jeans for Genes Day yet, there is still time to sign-up for your free fundraising pack and overdo it in denim!

Made in Chelsea star Louise Thompson tells us why she supports Jeans for Genes Day!

During a photo shoot with the gorgeous Made in Chelsea star Louise Thompson, we managed to sit down and find out why Louise will be donning her denim this Friday!


Why do you support Jeans for Genes Day 2016? 

I have been supporting Jeans for Genes Day for about 4 years and I love being  part of the campaign. I create jeans so the partnership works really well. It is an amazing and inspiring charity.

What talent did you inherit from your parents?

My athleticism and fast metabolism!

Do you ever double denim?

Yes, I love denim and was wearing double denim for filming!

Would you ever quadruple denim?

I haven’t ever quadrupled denim but for this shoot let’s go way overboard and overdo it in denim! I do actually own a denim bikini which is a strong look, bring on summer!


How many pairs of jeans do you own?

Too many to know the number, at a guess between 60 and 70!

What is the most you have ever spent on a pair of jeans?

I would never spend a lot on a pair of jeans! 

If you could design a pair of jeans who would you most want to see wearing them?

Kate Moss – who else!

Who is your ultimate denim poster boy or girl?

Lucky Blue.

What is your message to all the schools and organisations that take part in Jeans for Genes Day? 

Get involved! Be creative and take advantage of a non-uniform day! OVERDO IT in denim!

What will you doing on Friday 23rd September?

Wearing my jeans and supporting Jeans for Genes Day!

If you were stranded on a desert island which three items would you take with you?

Denim hat, rope and a box of matches – how sensible?!

Join Louise Thompson THIS Friday and overdo it in denim! Sign up today and support children living with a genetic disorder in the UK> 

Jeans for Genes chat to Girls Aloud superstar Nicola Roberts!

This year Girls Aloud singing sensation and fashion designer Nicola Roberts is supporting the Jeans for Genes campaign and donning her denim to help transform the lives of children living with genetic disorders.

We asked Nicola what inspired her to support Jeans for Genes Day and what she will be doing on Friday 23rd September!



Why do you support Jeans for Genes Day 2016?

Wherever you can lend help to an important cause or charity you should. It is so important to help a charity raise their profile.

What talent did you inherit from your parents?

My red hair from my Dad!

We are really excited to announce that this year’s Jeans for Genes theme is ‘Overdo it in Denim’ so with this in mind:

Do you ever double denim?

All the time! I have double denim’ed for years. It creates an incredible look but it is important to have the confidence to pull it off.

Would you ever quadruple denim?

It depends what the look it for. If you were just running to the shop it may look a bit much but for a shoot, I think it looks fab!


How would you describe your signature denim look?

High waisted light wash jeans with a denim jacket.

How many pairs of jeans do you own?

I can’t answer that truthfully, it’s too embarrassing!

What is the most you have ever spent on a pair of jeans?

When I was younger, I was dragged into buying expensive designer jeans, now I find Topshop, ASOS and Levi’s so good! You just need to work out what works for your body and your style, then you will find you don’t need to spend ridiculous amounts!

If you could design a pair of jeans who would you most want to see wearing them?

Bella Hadid, Kristen Stewart & Jessica Lawrence

Who is your ultimate denim poster boy or girl?


What do you think is the worst jean / denim offence?

Jeans that don’t fit! You should always go for high waisted jeans.

What is your message to all the schools and organisations that take part of Jeans for Genes Day? 

Everyone should know the difference Jeans for Genes makes and why they should support the charity.

What will you doing on Friday 23rd September?

Overdoing it in denim! 

What quote do you try to live your life by?

Life is really precious and being healthy is so important so you must look after yourself.

Join Nicola Roberts and don your denim on Friday 23rd September, sign-up for your free fundraising pack today 

The Ultimate Guide to Overdoing it in Denim on Friday 23rd September!

There isn’t long now until this year’s Jeans for Genes Day and with your help we can make this year bigger and better than ever before! As well as wearing your jeans and donating your cash, why not raise even more by really overdoing it in denim this Jeans for Genes Day!


The cash you raise on Jeans for Genes Day really does change lives for children living with genetic disorders across the UK. Charlie, 5 is a loving, smiley, happy boy who loves football, cars and trains. Charlie has Rubinstein Taybi Syndrome (RTS). RTS affects just 1 in 100,000-125,000 and is characterised by short stature, moderate to severe learning disability and other features including heart and kidney defects, obesity and eye abnormalities.

This year, Jeans for Genes are delighted to be providing a grant to Rubinstein-Taybi Syndrome Support Group UK to help fund a crèche and activities for affected children during their annual family conference giving parents time to focus on talks.



The more you do, the more we can do to help children like Charlie so why not go the extra mile and check out our fundraising ideas and overdo it in denim this Jeans for Genes Day!

Denim bakes – bake up a batch of blue cupcakes or biscuits, stir up some blue lemonade and sell your blue treats

Double, triple, quadruple denim – add a denim shirt, jacket, tie, hat, bag, hairband and shoes. The more denim the better!

Gene and Tonic drinks trolley – when the clock hits 5pm celebrate Jeans for Genes Day by selling Gene and Tonics and blue cocktails!



Hold a denim fashion show – encourage everyone to jazz up their jeans and strut their denim stuff, with prizes for the best effort

Denim manicures – set up a nail bar and your desk and charge a fee for painting your colleagues nails and toes denim blue


Denim swap shop – to satisfy the fashionistas and savvy shoppers, hold a jean swap shop charging a small fee to take party – you could come away with some free fashionable finds!


Three legged denim race – pairs of participants wear one pair of jeans between them. One gets the left leg, one get the right. The first couple off the finishing line wins!


Can’t wear jeans? Or wear jeans all the time? – You can still get involved! Find out how

For more denim-tastic ideas, please visit our website and remember it’s not too late to sign-up for your free fundraising kit, with loads more fabulous fundraising ideas inside. Sign up now at



Meet Josh, 7 who is helping to raise awareness of Jeans for Genes Day 2016!

Josh Horrobin (6)

Josh and his Mum Wendy

Josh has Norrie disease, a genetic condition which causes boys to be born totally blind or become blind in both eyes at a young age.  Up to half of children who are born with this condition will also have developmental delays and behavioural problems.

Josh’s parents, Wendy and Simon, were not aware that Josh would be born with any problems and were initially discharged from hospital with no concerns. Within just two weeks, Wendy and Simon suspected something was wrong and took Josh to A&E. Doctors found that Josh had been born with bilateral retina detachment which is a common symptom of Norrie disease, it was at this point Josh was diagnosed with the genetic disorder Norrie disease.

The condition primarily affects the eye and in almost all cases leads to blindness in male infants. It also causes other problems including progressive hearing loss and developmental delays in motor skills and learning disabilities.

Despite his condition, Josh has already conquered Braille and is performing above average in school. Mum Wendy explains: “He manages amazingly. He has an incredible spirit and a great sense of humour which I’m really thankful for.

His communication is good. He uses Braille – he’s actually at Level 2 which is the highest level. He also has a cane to help him get from A to B but he doesn’t always use it appropriately. We haven’t bonded well with the cane let’s just say that.”

Another symptom of Norrie disease is progressive hearing loss which Josh began to experience when he turned six. Wendy and Simon have been speaking to Josh about what may happen in the future. Despite this, Josh loves nothing more than rocking out at home listening to the top 40 and is a huge fan of American singer Mike Posner! He has also recently discovered radio stations Absolute Rock and Radio X!

Josh Horrobin (12)

Wendy, Josh and Josh’s older sister Chloe

Wendy is helping to set up the Norrie disease Foundation, who this year are a Jeans for Genes grant charity. Norrie disease Foundation will receive a grant from funds raised on this year’s Jeans for Genes Day and will be used to set up the first UK support group for children and families affected by Norrie Disease.

Wendy says it is good to have other families who have children with Norrie disease to talk to and has been overwhelmed by the support she’s received.

“I’ve been working on the Norrie disease Foundation 24/7 recently. They have one in the States already but we’re setting up the UK one. Through the charity Genetic Disorders UK, I was lucky to attend the Genetic Disorders Leadership Symposium. I went with my NDF hat on and met a host of wonderful charities who were so welcoming and supportive.”

Josh Horrobin (4)

If you would like to support more children like Josh, please overdo it in denim on Friday 23rd September and help raise vital funds for children living with genetic disorders in the UK>

Jeans for Genes Day 2016 Ltd Ed Fashion T-shirt Launch in Glasgow!

Last week was a very exciting week for Jeans for Genes Day, we launched our 2016 limited edition fashion t-shirt at the Gap Store on Buchanan Street in Glasgow. This year’s t-shirt has been designed by 2nd year textile design student Katherine Garbutt who attends the prestigious Glasgow School of Art.



We were joined by an array of fashion and lifestyle bloggers including the very cool Forever Yours Betty and Honey Pop, journalists from across Glasgow and X-Factor’s Nicholas McDonald. Guests were also treated to a live performance from Scottish singing sensation Tallia Storm, a loyal supporter and ambassador of Jeans for Genes Day!







A special mention must be made to corporate partner Moet Chandon who kindly donated Moet for all of the guests to enjoy and Cheeky Wee Cupcakes who provided delicious cupcakes for the evening. They were absolutely divine!



This year’s fashion t-shirt has been modelled by several high profile celebrities including the iconic Kate Moss, Nicola Roberts, Frankie Bridge and Charlotte De Carle and is available in sizes 6-22. Get yours before they are gone and support in style

To see all of the photos from the night, please visit our Facebook page!

Introducing Katherine Garbutt, this year’s Jeans for Genes Day fashion t-shirt design winner!

This year, Jeans for Genes are delighted to have teamed up with the prestigious Glasgow School of Art to design our 2016 limited edition fashion t-shirt!

Students from GSA were challenged to design a t-shirt which represents the Jeans for Genes brand and appeal to our fashion conscious supporters. After weeks of hard work, designs were submitted and our panel of fashion experts had the difficult decision of choosing a winner. This year, the winning entry came from Katherine Garbutt, a second year Textile Design student. The panel loved how the hand-drawn design is not only straight to the point and very easy to wear but was also inspired by Katherine’s own inheritance in the form of her handwriting which holds hints of her parents and grandparents script. The t-shirt is a gorgeous piece that can be dressed down with denim shorts and sandals or dressed up with jeans and heels!

Jeans for Genes chatted to winning designer Katherine to find out her inspiration behind the design and what it means to her to take the crown this year!


Katherine and her winning t-shirt design

What made you choose to go into design and illustration?

I have always enjoyed drawing in any form and I chose to study Textile Design to learn more about print and pattern design.

Had you heard of Jeans for Genes Day before the competition?

I knew about the work Jeans for Genes do in raising money for a wide range of genetic disorders that affect a huge amount of people. Whilst working on the design I learned a lot more about what the charity do and how Jeans for Genes Day has such a wide-reaching impact on peoples’ lives.

How did you feel about entering the t-shirt design competition?

I was anxious to enter the competition as I didn’t think that I would win! It was fun to do something outside of my university work and to work on a live brief. I enjoyed working with the charity and hearing their feedback on works-in-progress.

What was the inspiration behind your design?

The design is about how our handwriting is connected to our family, I can see some of the way I write in my parents, siblings and even grandparents writing. I love simplicity in design and wanted to make it both personal and universal.


Katherine’s design was inspired by her inheritance in the form of her handwriting

How did you develop the design?

Once I had the idea, it was a case of a lot of experimentation with scale, placement and colours…and lots of writing! 

Was this your first piece of clothing design? What did you learn?

This was this first t-shirt that I designed. I learned a lot about working to a live brief, research what was currently on the market and using that to guide the design process.

What are the benefits of winning the competition for you?

It is a huge confidence boost which is a great motivator as a design student. It has made me value my own style a little bit more and have confidence to produce more work.

Who would you most like to see wearing the t-shirt?

Livia Firth, I admire that she has used her fame to promote green and ethical fashion.

Who are your favourite fashion designers?

Yii, Tsumori Chisato, Delpozo, Dusen Dusen, Rodebjer.

What is your favourite brand of jeans? What is your favourite cut?

Howies and skinny blue jeans.

How has the competition helped your university course?

The competition has helped me apply the skills that I have learned at university to a live brief and to consider the many processes a design must go through before it is produced.

 What are you plans for the future?

I would like to specialise in printed textiles here at GSA, I am also planning on taking part in an exchange programme in Tokyo for the first term of my third year.  After university I would love to work as a print designer.

Kate Moss

Nicola Roberts black tee


Frankie Bridge black tee

Louise Thompson black tee

Tallia Storm Black Tee

This year, the Jeans for Genes Day t-shirt has been modelled by several high profile celebrities including the beautiful Kate Moss, Nicola Roberts, Frankie Bridge, Louise Thompson and Tallia Storm and are available in sizes 6-22. Get yours before they’re gone at!